Case Study: Bubbies Fine Foods



Bright Productions (BP) has been working with Bubbies Fine foods and their marketing firm, Rustad Marketing for 17 years. During that time Bubbies grew from a small regional company to a well known national brand. Throughout that growth, the majority of their marketing has been conducted online by BP.

Bubbies Logo

We have helped Bubbies succeed by understanding and communicating their core values (flavorful, healthful, traditional) with their customers. Our advantage in this area is our ability to coordinate their multiple communication channels in harmony. We accomplish this by doing most of the work in-house by our staff who really understand the Bubbies brand.



Bright Productions has helped Bubbies cultivate a large group of fanatical fans and cheerleader-like customers who personally identify the brand on an emotional and nostalgic level. Our intimate understanding of Bubbie's brand and its customers allows us to add value to every aspect of their marketing. BP has been directing and cultivating Bubbie's website, social media presence, and SEO.

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Web


  • Website development
  • E-commerce
  • Marketing to trade/distribution
  • Unusual concepts - Smartphone notifications / Bubbiemobile
  • Fulfillment
  • Writing/blogs
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Search


  • Media buying / Pay-Per-Click
  • Search engine optimization
  • New product introduction
  • Vendor management
  • Content development
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Social


  • Content/Recipe creation (writing/testing/photography/video)
  • Email marketing
  • Promotions
  • Surveys
  • Events
  • Crisis management

Bright Productions has been working with specialty food brands, fine dining, and North Bay businesses for almost two decades!

Contact us for a consultation.